Big Data – Better Business

In a world governed by smartphones, GPS, intelligent thermostats and seemingly ‘independent’ appliances that can practically do anything … data drives our every move today. This is fast becoming Jamaica’s everyday reality too, with over 80% of the smartphones used by Jamaicans actively using mobile data

When you consider the vast number of internet-connected devices currently recording and transmitting data in today’s connected society, it shouldn’t be too astonishing to know that we actually generate roughly 2.5 quintillion bytes of data each day. But in a world governed by smartphones, GPS, intelligent thermostats and seemingly ‘independent’ appliances that can practically do anything from Google searches and e-commerce to by-the-second social network updates, data drives our every move today.

This is fast becoming Jamaica’s everyday reality too, with over 80% of the smartphones used by Jamaicans actively using mobile data. While many persons may be intimidated by the sheer enormity of the data currently traversing the World Wide Web, many businesses are already busy finding ways to leverage this jackpot called, Big Data, a phenomenon that has already started to revolutionise the way marketing is done.

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