The University of the West Indies, Mona, Jamaica is pleased to invite you to the 3rd International Tourism Conference in Montego Bay, Jamaica’s premier tourist resort area. Branded ‘the complete resort’, Montego Bay offers a wide array of tourism experiences. With the recognition, however, that the success of the tourism industry lies in our ability to gain a better understanding of the issues and challenges facing tourism, and to innovate to overcome these challenges, this conference presents an opportunity to address the issues under the theme: Tourism and Innovation: re-inventing, revolutionizing, transforming.